January 24, 2018

GoDaddy Buys SMB Marketing Firm; Also, Society is Collapsing

GoDaddy Buys Small Business Marketing Services Firm Main Street Hub

GoDaddy

We haven’t seen too many big martech acquisitions recently, but here’s one: GoDaddy is buying Main Street Hub, a company that manages social marketing for small businesses. Price is $125 million, which isn’t much of a return on the $93 million in debt and equity invested in the firm. No one has cracked the code on making money at small business marketing services. But the deal certainly gives GoDaddy something new to offer its customers.

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Most Martech Funding in 2017 Went to Delivery Systems: MarTech Advisor Report

MarTech Advisor

For a broader look at martech investing, check out MarTech Advisor’s just-released Investscape report on 2017. Total funding dropped from $14 billion in 2016 to $8.8 billion in 2017 but the 2016 figures were skewed by a few very large deals. There’s no separate category for Customer Data Platforms in particular or data management in general, but it’s clear that investors’ priorities are on delivery: top funding categories were mobile marketing, e-commerce, sales enablement, loyalty, social media, and events.

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Trust in U.S. Institutions Crashed Last Year: Edelman Trust Barometer

Edelman

If you want a really broad perspective, the Edelman Trust Barometer shows a breath-taking drop in trust in U.S. institutions. Among the “informed public”, the combined trust index for government, media, business, and non-government organizations fell from 68 to 45 in the past year, moving the U.S. from one of the world's most trusting societies to dead last. The broad social implications are horrifying so let’s ignore them to note that marketers can expect privacy and transparency to be more important to their customers.

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