February 5, 2018

Retailers Focus on Location Data

Location Information Manager uberall Raises $25 Million

uberall

Berlin-based location data company uberall has raised a $25 million Series B, bringing its total to just under $30 million. Uberall helps companies distribute accurate information about physical locations to online directories, maps, social networks and navigation services.

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Franchisers Focus Spend on Local Media: BIA/Kelsey Report

Vya

Data about store locations is most important to local marketers. A report from BIA/Kelsey finds that franchise marketers, which are mostly local businesses, concentrate their spending on locally-targeted media including direct mail, Facebook ads, Internet Yellow Pages, and community sponsorships. Most use their own marketing software and services but they still want the franchise parent to provide training in digital marketing.

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Customer Location Data Has High Potential for Retailers: RSR Research

RSR Research

Analyzing data about customer location is quite different from publishing information about store locations. A study from Retail Systems Research finds untapped opportunity in customer location analytics, but also that retailers underestimate consumer privacy concerns. Lots of good insights.

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