November 11, 2016

AscentCRM Now Ascent360, mParticle Partners with Pinterest, ActionIQ Simplifies CDP Data Load

AscentCRM Rebrands Itself as Ascent360

PR Newswire

Reflecting its focus on the complete customer view, Customer Data Platform provider AscentCRM has renamed itself Ascent360.  The three year old firm delivers integrated customer data, marketing analytics, and strategy for more than 100 brands in the outdoor, resort, and sporting retail industries.

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mParticle Selected by Pinterest as Audience Partner

mParticle

Customer Data Platform mParticle was one of handful of audience providers selected for a new partner program announced by Pinterest.  The arrangement makes it easy for clients to upload audiences to Pinterest for targeting and finding similar audiences.  Other vendors in the program are Epsilon, Experian, Krux (Salesforce), LiveRamp (Acxiom), and Neustar.  mPartner is specializes in combining mobile and other data within its CDP.

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ActionIQ Simplifies CDP by Loading Customer Data without Transformations

Customer Experience Matrix

This post takes a close look at ActionIQ, a Customer Data Platform with deep roots in big data.  The system loads source data in its original file structure.  Users can then define variables to create their preferred view and see the results in seconds.  We could tell you how it’s done but then we’d have to…well, you know.

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