February 13, 2018

CDP Vendors Make New Friends

RedEye CDP Adds Automated Predictive Modeling


So, you want more vendor news? Okay then. UK-based Customer Data Platform RedEye has added an AI-based predictive modeling module that creates conversion, multi-purchase, churn, subscription and lifetime value models. Scores are easily available to use in RedEye marketing campaigns.

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AgilOne CDP Feeds Data to Monetate

Business Wire

Here’s a two-fer: CDP vendor AgilOne and personalization vendor Monetate have partnered to make AgilOne data easily available to Monetate for personalization. Joint clients will also benefit from AgilOne’s AI-driven insights, which will supplement Monetate’s own AI-driven recommendations.

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Zaius CDP Adds Data from Zendesk

PR Web

The Zaius CDP also has a new friend. It’s customer support vendor Zendesk, which will feed its data into Zaius to create a more complete customer view. Zaius also does personalization, marketing automation, and attribution.

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