February 16, 2018

IT Role in Data Governance

CDP Fospha Adds $7.3 Million Funding


Everybody loves funding announcements! CDP vendor Fospha just raised $7.3 million.

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Just 6% of Enterprises Ready for GDPR: Erwin Survey


Fospha has recently been selling itself in part as a GDPR compliance tool. It should be an effective pitch: data modeling vendor Erwin found just 6% of enterprises say they’re fully prepared for the GDPR deadline of May 25. But the survey also suggests the GDPR solutions must be sold outside of marketing: 36% said IT alone is responsible for meeting data regulations and 55% said IT and business units share responsibility.

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More Customer Data Projects Focus on Service than Marketing: Semarchy Report


Master data management vendor Semarchy also found that IT rather than business users are primarily responsible for data governance. Customer data was the most common focus for master data projects, but more had goals related to customer service, experience, and loyalty (29.8%) than sales and marketing (25.5%). Other factoids: 40% of respondents take longer than six months to implement a new domain such as customer data and fewer than 20% update their master data at least daily.

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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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