Fospha has recently been selling itself in part as a GDPR compliance tool. It should be an effective pitch: data modeling vendor Erwin found just 6% of enterprises say they’re fully prepared for the GDPR deadline of May 25. But the survey also suggests the GDPR solutions must be sold outside of marketing: 36% said IT alone is responsible for meeting data regulations and 55% said IT and business units share responsibility.
Master data management vendor Semarchy also found that IT rather than business users are primarily responsible for data governance. Customer data was the most common focus for master data projects, but more had goals related to customer service, experience, and loyalty (29.8%) than sales and marketing (25.5%). Other factoids: 40% of respondents take longer than six months to implement a new domain such as customer data and fewer than 20% update their master data at least daily.
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