Finally, Adobe and Econsultancy have just released the 2018 edition of their always-insightful Digital Trends report. In keeping with today’s theme I’ll highlight that 48% of North American companies have a fragmented martech stack, compared with just 42% in Europe and 40% in Asia Pacific. European and Asia companies did lag a bit in adoption of cloud-based technology. Joining up online and offline data was 15th on the priority list, far behind social media engagement, content marketing, and targeting and personalization. Other surveys show similar results but it still seems odd that marketers think they can do good targeting and personalization without unified customer data. Lots more here of interest.