April 3, 2018

Nift Raises $16.5 Million; TravelClick and Accenture Make Acquisitions

Nift Raises $16.5 Million to Help Local Merchants Share Customers

Nift

Sorry about yesterday’s newsletter. We don’t know who gave Jamie the password. Back to real news. Here’s a $16.5 million Series A funding from Nift, which helps local businesses help each other by providing customers of one business with gift cards for another near-by business. If you squint hard enough, you can see this as part of the trend towards rewarding customers directly for use of their data.

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Hotel Tech Vendor TravelClick Purchases Digital Alchemy

TravelClick

Hotel technology (bedtech?) vendor TravelClick has purchased Digital Alchemy, which specializes in email and text messaging for hotels. It’s interesting evidence against the idea that messaging is a pure commodity.

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Accenture Interactive Buys MXM Content Agency from Meredith Corporation

Accenture

Here’s a sign of the times: publishing giant Meredith Corporation, which recently bought Time Inc., is selling its 450-person content marketing agency MXM to Accenture Interactive. Accenture is already among the largest marketing agencies; this just highlights its growth.

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