April 4, 2018

CDP Lytics Raises $14 Million

CDP Lytics Raises $14 Million Series B

Lytics

CDP vendor Lytics has raised $14 million in Series B funding, bringing its total to $23.3 million. The funds will be used for product development, marketing, and sales.

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SalesLoft Raises $50 Million Series B for Sales Engagement

Newswire

Sales engagement vendor SalesLoft announced a $50 million Series C. Total raise is now $75 million. SalesLoft provides personalized email, phone dialing, and integration with CRM, collaboration, enhancement data, lead scoring, coaching, and content systems.

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Drift Adds New Sales Platform

Business Wire

Since we’re on the topic of sales automation, let’s finish with news that “conversational marketing platform” Drift has added its own tool to help sales reps. Drift provides a chatbot, event-triggered personalized email sequences, and personalized Web site messages. If you’re keeping score, they’ve raised $47 million.

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