March 11, 2018

6sense Acquires ZenIQ ABM Platform

6sense Acquires ZenIQ ABM Platform

PR Newswire

Predictive marketing vendor 6sense has acquired account based marketing platform (and CDP) ZenIQ. The deal continues 6sense’s expansion into marketing execution. Financial details were not announced.

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Facebook Stock Rises after Zuckerberg Senate Appearance

Reuters

Response to Facebook CEO Mark Zuckerberg’s Senate testimony was generally positive, or at least that he hadn’t made things worse for Facebook. Perhaps the ultimate measure is that the stock price rose.

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Buyers Like Lower Prices: Bluecore Research

Bluecore

Several readers have expressed concern for Jamie, our Department of the Obvious intern who was reprimanded last week for publishing without permission. He’s fine, folks.  To show there’s no hard feelings we’ve let him submit this study from retail email specialist Bluecore. Key findings included that buyers are interested in products they’ve looked at before and that they like price decreases. Some other, less obvious data here as well.

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