The latest CDP vendor to address GDPR is BlueConic, which has just released a Consent Management solution. The new module captures consent and data requests from individuals and shares consent status with other systems.
Reports that most businesses won’t be ready for GDPR are so common they’re barely worth mentioning. But this survey from NetApp stands out because they gave country-by-country breakdowns and found, quite surprisingly, that U.S. firms see more harm from non-compliance than their European counterparts. Maybe it’s because the Europeans are more confident that they’ll be ready. Lots of interesting detail here if you’re into that sort of thing
Enough GDPR. CDP Celebrus has announced a slew of non-GDPR enhancements including streaming data into Adobe Experience Cloud; audience segmentation using data stored within Celebrus; real-time profiling of Google, Facebook, and DMP audiences; and a data loader for Apache Hive.
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