Data & Marketing Association
Here’s a peculiar item: three industry groups have formed an initiative to create “quality label” for marketing data, similar to the nutrition labels on food packages. Participants include the Data & Marketing Association (DMA), The Advertising Research Foundation (ARF) and The Coalition for Innovative Media Measurement (CIMM), plus 15 big compilers and users of marketing data. The label would disclose source, collection, recency, and “compliance signals” with industry and legal standards. Presumably the underlying motivation is to ease concerns about liability for using data that violates GDPR.