Title search:

May 8, 2018

LookBookHQ Relaunches as PathFactory

LookBookHQ Renames as PathFactory and Adds Outcome-Driven Content Recommendations


Content marketing vendor LookBookHQ has expanded its product to select content based on long-term impact on buyer behavior, ingesting data from CRM and marketing automation systems to make this possible. Reflecting a fundamental shift in its business, the company has renamed itself PathFactory.

Read More

Viant Launches Data Lake for Advertising Analysis


People-based ad targeting company Viant has publicly launched its data lake, which applies Viant’s personal identity information to ad server logs to give analysts with a more complete view of ad results. As this Ad Exchanger article explains with unusual clarity, the data lake is not a Customer Data Platform because it’s basically a jumble of random data that data scientists can dive into as they please.

Read More

Mintent Content Management Platform Adds Free Edition

PR Web

Since we’re looking at product news today, let’s finish with Mintent announcing a free version of their content marketing platform. Mintent manages the nuts-and-bolts of content creation by providing a marketing calendar, workflows, collaboration tools, asset library, and analytics.

Read More


Share: https://www.cdpinstitute.org/newsletter/Blog498/05-08-18-LookBookHQ-Relaunches-as-PathFactory

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use