May 11, 2018

SessionM Adds GDPR Compliance Features

SessionM Adds GDPR Compliance Features

SessionM

SessionM is the latest CDP to announce GDPR compliance features. They’ve added tools for customer service agents to respond to consumer requests to view, remove, and halt processing of their data. The features leverage SessionM’s connections with other company systems that house the data.

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Gannett Acquires Paid Search Vendor WordStream

Gannett

Gannett announced agreement to purchase WordStream, a system that helps small businesses self-manage paid search campaigns. Price is $130 million in cash plus some revenue-based contingencies. WordStream complements Gannett’s other small business marketing services, ReachLocal and SweetIQ. If the connection between martech and Gannett’s newspaper business isn’t obvious, bear in mind that ads from local businesses were a mainstay of newspaper revenue in days of yore.

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eRelevance Adds Lead Follow-Up for Small Business

eRelevance

Sticking with small business marketing, eRelevance has added a lead follow-up service. eRelevance runs marketing campaigns for its clients, rather than selling tools to do it for themselves. Their 1,200 clients are concentrated in the cosmetic surgery industry but they have larger ambitions.

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