Mobile advertising is hot: mobile accounted for 57% all digital ad revenue in 2017, according to a study from Interactive Advertising Bureau (IAB). Mobile grew at 36% while all of digital grew 21% to reach $88 billion. Spend on mobile video alone was $6.2 billion, also more than half the video total of $11.9 billion.
Growth also attracts fraudsters. Mobile measurement specialist Adjust found mobile ad fraud rates in first quarter of 2018 have doubled since the year before. Click here for a handy-if-terrifying explanation of the many ways mobile fraud can happen.
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