May 22, 2018

Adobe Buys Magento for $1.68 Billion

Adobe Buys Magento for $1.68 Billion

Adobe

Adobe has acquired ecommerce platform Magento for $1.68 billion cash. Adobe competitors Oracle, Salesforce, and IBM already have ecommerce products. Magento is stronger in the mid-market than Adobe Experience Cloud, so this may give them an opportunity to expand in that direction.

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Oracle Buys DataScience.com and Microsoft Buys Semantic Machines

Oracle and Microsoft

Part of Adobe’s plan for Magento is to embed its Sensei AI technology. Oracle and Microsoft made their own AI-related acquisitions recently. Oracle bought Datascience.com, a self-service workbench for data science projects. Microsoft bought Semantic Machines, experts in conversational AI.

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dunnhumby Buys Aptaris for Promotion Management

dunnhumby

And one more acquisition: retail data giant dunnhumby bought Aptaris, an enterprise promotion management platform. It illustrates the trend towards integration of customer data management with data activation. You like trends, right?

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