You seem to be interested in GDPR stories, Dear Reader. So here are a few more as we come closer to GDPR Day on Friday. (How are those party plans coming? Be sure to post pictures on Facebook!)
We’ll start with news that Google will integrate with the consent framework proposed by Interactive Advertising Bureau Europe and IAB Tech Lab. Or not – suspicions among publishers run high, according to Digiday. As you may recall, the IAB wants Web sites to pop up a list of partners that visitors consent to receiving their data. Publishers didn’t find this very appealing in the first place but it would probably work well for well known and relatively trusted brand like Google.