“Self-Learning Data Platform” Reltio has raised $45 million in new funding, bringing their total to $117 million. Reltio’s roots are in master data management but it now focuses primarily on unified customer databases and related tools for analytics and recommendations. The “self-learning” label relates to use of machine learning to generate insights and recommendations.
Most of the GDPR discussion has focused on bringing your own data collection into compliance. But there’s a secondary impact of ensuring that any data you purchase has itself been collected properly. IAB Tech Lab has released a proposed framework for standardized disclosures on sources of ad audience data. It includes an API to simplify sharing the information across the advertising supply chain. You may recall a somewhat similar data quality labeling standard proposed a few weeks ago by DMA, ARF and CIMM. No one is working on a standard for acronym disclosures, alas.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.