June 6, 2018

SAP Launches Customer Experience and Data Management Suites

SAP Launches Customer Experience and Data Management Suites

SAP

SAP has announced new suites of customer experience and data management applications. Customer experience suite C/4HANA unifies marketing, commerce, service, sales, and customer data products including SAP's recent Gigya and Callidus Cloud acquisitions. The HANA Data Management Suite collects all kinds of data, including but not limited to customer information.

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Outbrain Buys Ad Layout Optimization Vendor AdNgin

Outbrain

Native advertising platform Outbrain, which inserts those ‘you might interested in’ links on your favorite Web sites, has purchased AdNgin, which automatically optimizes ad layouts. One optimizes content and the other optimizes design. It’s a perfect match!

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Two More Optimization Platforms: Scaled Inference and Boostify

PR Web and MarTech Advisor

You knew it was National Optimization Day, right? Scaled Inference, an AI start-up in stealth since 2014, is launching Amp.ai, a self-learning optimization platform that picks the best Web site and app actions based on context and user-defined goals. Meanwhile, Boostify has unified its collection of widgets for things like chat, data capture, calls to action, and social proof to create a conversion rate optimization platform. It’s supported by shared services for visitor tracking, segmentation, campaigns, goal tracking, and reporting.

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