CDP BlueConic has added a standard set of real-time behavioral attributes to its customer profiles. These include recency, frequency, momentum and intensity. Users were already able to define custom real-time attributes.
Digital agency SYZYGY asked U.S. consumers what they’d charge their favorite brand for the personal data already held online about them and found the average answer was $150. More than half said they wouldn’t sell at any price while 10% would let brands have it for free. Other studies have estimated the value of personal data at $240 (Wibson) or anything from $39 to $8,100 (Trustwave).
Then again, how reliable are consumer surveys to begin with? Let’s take a quick poll: raise you hand if you’re eager to spend more time reading food labels in the grocery store. Not many hands out there, I suspect. Yet a survey for SmartLabel found more than 70% of people would like more details than package labels now provide. No prizes for guessing what SmartLabel does.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.