“Digital ID Audience Targeting” is the kind of headline that attracts my attention and presumably yours, Dear Reader. So I flagged this item from identity data vendor Infutor but then struggled to figure out what it meant. Beneath it all, Infutor is appending email addresses to clients’ existing customer records. Nothing new about that but cleverly positioned as a way to improve match rates for social and programmatic display campaigns. Good for them.
Here’s one more product extension: Yotpo, whose technology helps to gather user-generated content and reviews, has added a suite of AI-powered solutions. What’s noteworthy is the sophistication of the AI: for example, it suggests relevant review topics to each customer based on their previous submissions and search history. Impressive.
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