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November 30, 2016

Data Prep Market to Reach $4 Billion; Birst 6 Enables Self-Service Data Prep; GroupM Platform Will Prep Data for You

Data Prep Market to Grow 25% per Year through 2021: MarketsandMarkets Study


The market for data preparation systems will grow 25% per year to reach $3.93 billion by 2021, according to a new study from oddly-named market research firm MarketsandMarkets.  Although the report cites self-service data preparation as a particular growth area, it focuses primarily on tools used by IT departments.  As you know, data preparation is one of the key features of a Customer Data Platform, so growth in this market bodes well for CDP vendors and potential users.

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Birst 6 Equips Business Users to Prep Their Own Data


Speaking of self-service data prep, Birst just announced that its latest generation business intelligence system, Birst 6, will allow “everyday business users” to “connect, prepare and relate data entirely on their own and regardless of skill.”  Am I the only one who finds that a bit scary?  Birst promises machine learning tools to help with some of the harder parts, like connecting to applications, discovering data sources, and recommending how to join different data sources.  That’s great but still leaves me wondering who will check the work.

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GroupM Launches [m]Platform for Customer Profiles, Media Planning, Analytics, and Reporting


Let’s imagine that just maybe you have better ways to spend your time than data prep.  After all, that spice rack won’t alphabetize itself.  The good folks at media management firm GroupM have just launched [m]Platform, a super-duper suite of media planning, data analytics, and digital services that will ingest and prep whatever data you want, including all that pesky customer information.  It will even assign each customer a persistent ID, which I’m sorry to report they have called – can you guess? – the [m]ID.  It sits in the [m]Core platform along with advertising data, feeds into the [m]Insights media planning tool, uses [m]Analytics to measure campaign results and presents the results in the [m]Report dashboard.  I'm not making this up.

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