Autonomous marketing campaign builder Albert Technologies has raised an $18 million funding round. Albert uses artificial intelligence to select optimal campaign channels, segments, and contents from feeds provided by its clients. The firm had already raised $42 million in 2015 when it was called Adgorithms.
Another day, another blockchain announcement. But at least Oasis Labs is working on smart contracts, not helping consumers sell their own data. They just raised $45 million based largely on the reputation of company leader Dawn Song, an industry superstar. You haven’t heard of her because she’s an expert in keeping things private and she’s just that good.
AI and blockchain are cool but marketers are really spending their money on data technologies, according to this survey sponsored by smarterHQ, Cheetah Digital, Liveclicker, and MailCharts. Lots of insights packed into 16 pages including differences by industry.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.