July 17, 2018

Salesforce Buys Datorama CDP for $800 Million

Salesforce Buys Datorama CDP for $800 Million

Salesforce

Salesforce.com is buying Datorama, a CDP focused on marketing measurement and optimization. The price was reportedly over $800 million. The deal is the first acquisition of a CDP by one of the major marketing cloud vendors. Salesforce cited “expanded data integration and intelligence” as the benefits.

Read More

Tamr Raises $18 Million for Data Unification

Tamr

It’s been a good week for data unification. Tamr, which applies AI to unify data from separate sources, announced an $18 million funding round. This brings total funding to $59.2 million

Read More

Stibo Systems Adds GDPR Support to Customer Master Data Management

Stibo Systems

Still more unification: Master Data Management vendor Stibo Systems announced new customer data management features to simplify GDPR compliance by letting users set data policies within the system.

Read More

 

Share: https://www.cdpinstitute.org/newsletter/Blog556/07-17-18-Salesforce-Buys-Datorama-CDP-for-800-Million

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2018 CDP Institute. Privacy Policy | Terms of Use