Title search:

July 19, 2018

Amobee Buys Videology Assets; Openprise Adds New Data Partners

Amobee Buys Videology Assets for Video and TV Campaign Optimization


Cross-channel programmatic campaign platform Amobee has acquired the assets of bankrupt Videology, which optimizes ad spend across digital video and TV channels. Amobee runs people-centric campaigns across those channels plus social, mobile, and display. The deal reflects continued consolidation in the ad tech industry.

Read More

Openprise Adds New Partners to B2B Data Marketplace


B2B data orchestration vendor Openprise has expanded its year-old Data Marketplace with new suppliers including Dun & Bradstreet, Oceanos, DiscoverOrg, KickFire, and Acxiom. They join original suppliers ZoomInfo, InsideView, Orb Intelligence, and Synthio. Openprise doesn’t build a database but it does automate processes such as onboarding, enrichment, and delivery.

Read More

SMPTE Publishes Standards to Embed IDs in Broadcast Ads and Programs


Industry standards group SMPTE (Society of Motion Picture and Television Engineers) has published standards for using audio watermarks to embed ID codes into advertising and entertainment programming. This sounds obscure but it will help tracking systems to identify when a piece of content is presented to a viewer, easing one of the big challenges in marketing measurement. That’s important.

Read More


Share: https://www.cdpinstitute.org/newsletter/Blog558/07-19-18-Amobee-Buys-Videology-Assets-Openprise-Adds-New-Data-Partners

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use