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July 25, 2018

Lots of Action in Enterprise Data Management

Qlik Purchases Self-Service Data Management Vendor Podium Data


Business intelligence vendor Qlik has purchased data integration platform Podium Data. Podium lets non-technical users ingest, transform, and publish all types of data, including personal identifiers, on a Hadoop foundation. We never identified it as a CDP but it probably qualifies. As this article from Xconomy points out, there have been quite a few acquisitions of data management platforms recently – including the Salesforce / Datorama deal.

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Outlier Raises $6 Million for AI-Based Insights

PR Newswire

More on data management: automated data analysis vendor Outlier has raised a $6 million Series A. Outlier integrates data from multiple enterprise systems and uses AI to alert users to interesting patterns. It does some customer-level analysis but doesn’t share the integrated data with other systems, so it’s not a CDP.

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Account-Based Marketing Vendor Terminus Software Raises $11 Million Series C

Atlanta Business Chronicle

Account-based marketing system Terminus Software has little to do with enterprise data management but they were so quiet about their $11 million Series C that it’s worth mentioning because you might have missed it. The new round brings their total funding to $30.6 million per Crunchbase.

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