Business intelligence vendor Qlik has purchased data integration platform Podium Data. Podium lets non-technical users ingest, transform, and publish all types of data, including personal identifiers, on a Hadoop foundation. We never identified it as a CDP but it probably qualifies. As this article from Xconomy points out, there have been quite a few acquisitions of data management platforms recently – including the Salesforce / Datorama deal.
More on data management: automated data analysis vendor Outlier has raised a $6 million Series A. Outlier integrates data from multiple enterprise systems and uses AI to alert users to interesting patterns. It does some customer-level analysis but doesn’t share the integrated data with other systems, so it’s not a CDP.
Account-based marketing system Terminus Software has little to do with enterprise data management but they were so quiet about their $11 million Series C that it’s worth mentioning because you might have missed it. The new round brings their total funding to $30.6 million per Crunchbase.
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