Legacy system integration, unexpected costs, and implementation delays head the list of challenges faced by marketing cloud users, according to a Forrester report. Just 45% agreed that a single vendor can provide all capabilities they need even though 61% felt most functionality should come from one vendor.
Organizations Invest More in Security Than Privacy: TrustArc Survey Organizations are prioritizing security over privacy technologies, the International Association of Privacy Professionals and TrustArc found in another study. Fewer than 50% have bought or plan to buy consent management or de-identification systems, while more than 75% have or plan to buy secure enterprise communications or network activity monitoring.
Consumer expectations for customer experience are rising across the board, with youngest customers showing the fastest increases, according to a survey from Ipsos and Medallia. U.S. consumers were most satisfied with online retail experiences and least with mobile network providers. Other interesting results by country.
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