August 6, 2018

AgilOne Integrates with Criteo for Individually Targeted Display Ads

AgilOne Integrates with Criteo for Individually Targeted Display Ads

Globe Newswire

Just some random items today. Let’s start with news that CDP AgilOne has launched an integration with display ad targeting vendor Criteo. AgilOne users will be able to send lists to Criteo to send Web display ad campaigns.

Read More

Dremio Raises $30 Million for Source Data Access

Dremio

Next, news that data access vendor Dremio has raised a $30 million Series B. Dremio lets analytical systems issue SQL queries to SQL and NoSQL source data without moving it into a separate CDP-style database. It’s important to recognize that many solutions overlap to some degree with CDP capabilities and to understand how they differ.

Read More

CMOs Prioritizing First Party Over Third Party Data: Dentsu Aegis Survey

Dentsu Aegis

Finally, marketing agency network Dentsu Aegis has found that CMOs rate individual-level targeting ahead of AI, digital technology, and new customer segments as their biggest strategic opportunity. Music to CDP ears: 57% are expanding use of existing (first party) customer data compared with just 37% expanding use of purchased data. Sadder tunes: CMOs number one fear is a data breach (29%) and 60% think GDPR will make it harder to build direct customer relationships. La la la.

Read More

 

Share: https://www.cdpinstitute.org/newsletter/Blog573/08-06-18-AgilOne-Integrates-with-Criteo-for-Individually-Targeted-Display-Ads

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2018 CDP Institute. Privacy Policy | Terms of Use