August 28, 2018

Salesforce Raises $317.2 Million Equity Funding

Salesforce Raises $317.2 Million Equity Funding

Owler

Salesforce has quietly raised $317.2 million in new equity funding, according to SEC documents. The company made no public announcement. Presumably it is refilling cash reserves depleted by the $6.5 billion Mulesoft acquisition in March and the $800 million Datorama acquisition in July.

Read More

PebblePost Adds $25 Million Series C for Direct Mail Triggered by Web Site Behaviors

PebblePost

In what would literally be a rounding error for Salesforce, PebblePost has raised a $25 million Series C. PebblePost continuously monitors visitor behaviors on client Web sites, uses its own data to link visitor devices to postal addresses, and sends behavior-based direct mail within a day or so. That’s pretty impressive, actually.

Read More

T-Mobile Breach Exposes Data on 2.3 Million Customers

Data Breach Today

Less impressive is news that a data breach at T-Mobile has exposed personal data on 2.3 million customers, including names, Zip codes, phone numbers, email addresses, and account numbers. You’ll recall that T-Mobile generated positive news recently by promising that customer services calls would be answered by real people. Sic transit gloria mundi, amirite?

Read More

 

Share: https://www.cdpinstitute.org/newsletter/Blog596/08-28-18-Salesforce-Raises-317-2-Million-Equity-Funding

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2018 CDP Institute. Privacy Policy | Terms of Use