October 5, 2016

Blueconic on CDPs, Salesforce Buys Krux DMP, mParticle on App Marketing Data

The “Platform” in Customer Data Platform

Blueconic.com

This is part three of a series and the previous ones about the “customer” and the “data” are easy to check back to.

The last word in CDP is “platform.” This is actually the most interesting part of CDP because it means that we’re going to talk about what you can actually do with a CDP....

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Salesforce Signs Definitive Agreement to Acquire Krux

Krux.com

I’m excited to announce that Krux has entered into a definitive agreement to be acquired by Salesforce. We are thrilled to join the Salesforce family upon the close of the transaction and inspired by the possibilities ahead.

With this agreement, we are bringing together Salesforce’s #1 CRM platform with Krux’s...

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Does Your App Marketing Suffer from ADSS (Accidental Data Strategy Syndrome)?

mparticle.com

Given the speed of mobile business (and the urgency with which traditional businesses need to get into mobile), it’s understandable that many mobile marketers spend the majority of their time “hacking” solutions to short-term problems. Their days and nights consist of finding answers to questions like “How do I acquire more users,” or “How ...

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