September 6, 2018

Vista Equity Engineers Merger of Lithium and Spredfast

Vista Equity Engineers Merger of Social Management Vendors Lithium and Spredfast

Lithium

Social customer care vendor Lithium has merged with social marketing platform Spredfast. The products will be merged into a single platform, according to their announcement. Lithium is owned by Vista Equity Partners, which also owns Marketo and Cvent. Spredfast had accrued $138 million in funding per Crunchbase and 582 employees on LinkedIn; the same sources show $202 million funding and 634 employees for Lithium.

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Drift Announces "Conversational Advertising" and More

Drift

Bot-based sales and marketing platform Drift announced a much smaller acquisition, of sales email response system Siftrock (no funding listed on Crunchbase, 4 employees on LinkedIn). They were more excited about a new “conversational advertising” product that seems to be an ad which points to a bot instead of a landing page. Um, okay. They also announced partnerships with Marketo, Demandbase, and Outreach.

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Demandbase Launches Individual-Level ABM Targeting

Demandbase

Speaking of excited, Account-Based Marketing vendor Demandbase has a new Targeting Solution that it says “offers the scale of Google along with the precision of LinkedIn”. The big deal here is they can now target ads and Web site personalization at individuals, not just companies.

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