September 10, 2018

Episerver Sold to Private Equity Firm for $1.16 Billion

Episerver Bought by Insight Venture Partners for $1.16 Billion

Episerver

Digital experience platform Episerver has been purchased by private equity investor Insight Venture Parnters in a deal valued at $1.16 billion. Episerver combines ecommerce, Web content management, multi-channel marketing, and personalization. It’s another example of private investors buying of customer management systems that might otherwise have gone public.

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Gimbal Adds Online-to-Offline Retail Traffic Attribution

Gimbal

Gimbal, which offers location-based advertising and marketing, has added cross-device attribution that correlates in-store visits with advertisements on desktop, tablet, and mobile devices. The new offering is based in part on the cross-device advertising business that Gimbal bought from Drawbridge in May. Gimbal tracks user locations through code embedded in apps that users download. It reads GPS for general location and in-store beacons for precise location.

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Factual Raises $42 Million for Location-Based Services

Business Wire

Factual also tracks device locations. It packages the data for analysis, advertising audiences, and location-based messaging. It just raised $42 million, bringing total funding to $104 million. They currently track about 300 million devices per month.

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