September 18, 2018

Podcasts, Connected TVs, and Smart Speakers

iHeartMedia Buys Stuff Media to Grow Its Podcast Business

iHeartMedia

Podcasts have been hailed as an emerging media channel recently. If you're drinking that Kool-Aid, you’ll be interested that leading podcast publisher Stuff Media was just purchased by struggling radio, outdoor, and entertainment giant iHeartMedia, which already has a large podcast publishing and distribution operation. By “struggling”, I mean iHeartMedia filed for Chapter 11 bankruptcy last March.

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Internet-Connected TVs Account for 27% of Video Impressions: Innovid Report

Innovid

Internet-connected TVs (CTVs), which let viewers interact with broadcast content on smartphones and other devices, are another growing channel. Interactive video provider Innovid reports that CTVs now account for 27% of video impressions, a share that has more than doubled in the past two years. Most of the growth was at the expense of desktop video impressions.

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Average U.S. Broadband Household Owns 6-8 Connected Devices: Parks Associates

Parks Associates

More than 70% of U.S. broadband households own a connected TV or other connected device, says research firm Parks Associates. In fact, the average household owns six to eight, meaning they already outnumber humans by a wide margin. Parks sees smart speakers as the key to keeping them under control. Lots more here on the topic.

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