It’s an odd news day, Dear Reader: several sets of related stories but no clear lead. We'll start with news that company and contact data aggregator ZoomInfo has purchased Datanyze, which identifies the technologies that companies use. The day before, ZoomInfo announced purchase of Israel-based Y Labs, a small start-up of indeterminate nature. ZoomInfo itself was purchased by private equity firm Grant Hill Partners for $240 million in 2017.
What, you don’t care about B2B data? Then here’s some CDP news: CDP and loyalty vendor SessionM has enhanced the loyalty portion of its system with more flexible award structures. Also, retail-oriented CDP Manthan is now using AI to update its customer profiles and individual-level product and offer recommendations.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.