Perhaps you think that “camera marketing” refers to selling cameras? Don’t be silly. Camera IQ uses the term to describe Augmented Reality experiences embedded inside advertisements. Which are themselves wrapped in social media which is viewed on your smartphone which is where the camera comes in. In case it’s still too simple, the ads are sold programmatically.
Many people see the combination of social networks and smartphone cameras as a privacy threat. (They’re right.) Paybookclub aims to turn this around by letting people create secure online identities based on three selfies, not by sharing personal data. They’ll store your ID on blockchain and pay for your posts in Bitcoin. The whole thing looks pretty screwy but it’s interesting to see them promote it using a privacy angle.
Founded in 1884, point-of-sale tech giant NCR is as far from screwy as you can get. But they’re also using cameras, in this case to verify a buyer’s age when purchasing age-restricted products at self-checkout. Yes, a built-in camera guesses your age. No, I’m not making this up. A less fraught alternative within the same system lets people register their identity in advance and then uses the camera to verify who they are using a QR code and biometrics.
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