November 5, 2018

Marketing Modules Are Everywhere

X2Engine Extends Its Open Source Customer Experience Platform

PR Newswire

If Adobe’s $1.68 billion acquisition of Magento failed to get you thinking about open source systems, then IBM’s $34 billion deal for Red Hat surely did. So maybe you’ll be interested in open source CRM vendor X2Engine’s release of an enhanced marketing automation layer. The X2 platform includes marketing, sales, service, digital, quotes, social monitoring, collaboration, and document management. Prices start at $35 per month per user and they claim more than 40,000 deployments worldwide.

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Omnichannel Retail Vendor CitiXsys Closes $20 Million Series B

PR Web

Retail systems vendor CitiXsys has also built marketing into a larger suite, which also includes point of sale, ecommerce, inventory, fulfillment, loyalty, pricing, and promotion management functions. This sort of integration is convenient but it limits users to whatever features the vendor builds into each application. CitiXsys just raised a $20 Series B.

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Ingram Micro Launches a Digital Marketing Platform

Ingram Micro

Tech product distributor Ingram Micro hasn’t yet created a full-scope software suite, but it did just launch a marketing application for its channel partners. That marketing applications are well enough understood for Ingram Micro to build one is another sign of market maturity.

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