November 9, 2018

Talend Buys Stitch for Self-Service Cloud Data Integration

Talend Buys Stitch for Self-Service Cloud Data Integration

Talend

Open source data integration vendor Talend has purchased Stitch, which offers self-service data movement into cloud data warehouse platforms. That sentence covers so many trends – including open source, self-service, data integration, and cloud-based applications – that I could take the rest of today off

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Reveal Mobile Combines Location-Based Audience Analytics and Media Buying

Reveal Mobile

But wait, there’s more. Location-based data vendor Reveal Mobile has launched Visit, which identifies visitors to specified locations, converts them into advertising audiences, and integrates with audience marketplaces and media buying services. It’s one-stop shopping for location-based advertising: surely there’s a clever play on words in there somewhere.

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Captivate Offers Vertical Integration for Elevator Advertising

Captivate

Location-based platforms may come and go but if you really want a business with ups and downs, try elevator advertising. Captivate has taken the industry to new heights with Captivate Places, a centralized analytics and planning system that lets marketers target audiences using first and third party data and then measures campaign impact on brand lift, foot traffic, and Web behaviors.

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