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November 12, 2018

Privacy International Files GDPR Complaints Against Oracle, Acxiom, Equifax, Experian, and Others

Privacy International Files GDPR Complaints Against Oracle, Acxiom, Equifax, Experian, and Others

Privacy International

You won’t be surprised that privacy rights organization Privacy International is “gravely concerned at the data processing activities of the data broking and AdTech industry”. So you probably shouldn’t be surprised that they’ve filed GDPR complaints against Oracle, Acxiom, Experian, Equifax, Quantcast, Tapad, and Criteo. The UK Information Commissioner’s Office has already issued assessment notices to Acxiom, Equifax, and Experian so this is really about Privacy International wanting to get its arguments considered. And some publicity.

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Improvado Adds Looker Integration for Advertising Data Analytics


Improvado consolidates marketing data from more than 100 sources, puts it in a database, and makes it available for analysis. But don’t add them to your list of Customer Data Platforms: they are working with advertising data, not customer-level details. They just announced an integration with the Looker data analysis platform./p>

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Pyze Expands Cross-Channel Mobile Analytics and Marketing


Pyze analyzes mobile app users with choropleths (geographical heat maps) which is definitely a term to drop the next time you’re trying to impress that blind date who turns out to be a data scientist. The system tracks users over time and across channels but its inputs are too limited to consider it a CDP. They also deliver personalized messages, which is beyond the scope of CDP functionality. Pyze just released a new version with more advanced analytics and an improved user interface. But why bother: they had me at choropleths.

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