Here’s a rare treat, Dear Reader: three items about Customer Data Platforms. We’ll start with news that B2B CDP Leadspace has launched a native Salesforce integration making Leadspace’s contact data, intent signals, and predictive modeling scores available directly within the Salesforce CRM interface.
Next, CDP Evergage announced a strategic partnership with digital transformation consultancy UST Global. UST Global will help retailers connect Evergage to data sources and take advantage of Evergage’s personalization capabilities.
Finally, predictive analytics company Canopy Labs has been purchased by mobile rewards platform Drop Technologies. Canopy Labs builds a unified customer database and applies AI to create personalized customer journeys. It apparently doesn’t expose its data to external systems, so it’s not really a CDP. But it’s close enough for today’s purposes.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.