Tomorrow is Thanksgiving, the official start of the holiday shopping season. So let’s look at shopping behavior. We’ll start with a survey from real estate firm JLL Retail, which finds that just 31% of consumers expect to do most of their shopping in physical stores, although another 15% will buy online and pick up at a retailer. Half will make at least one purchase from their phone, up from 22% last year.
More than half (62%) of online shoppers will overlook past security breaches for a great Cyber Monday deal, according to a survey from cyber security vendor DomainTools. Just 40% said they’d buy on such a site without a deal. Only 51% said they think about breaches when they shop online. If you find that upsetting, you really don’t want to hear about a CompTIA survey which found just 25% of shoppers usually consider privacy and security practices when they decide whether to use an online service.
A significant minority of shoppers care less about deals than the corporate values of their merchants. Publicity agency MWWPR christened this group “CorpSumers” last year and estimates they are 35% of the U.S. population. A recent survey found that 75% of the group say they'll select holiday gifts based on whether they feel the brand or retailer has values similar to their own. You could also argue this means that three-quarters of shoppers don’t care about corporate values. For an extended discussion, see this blog post at Customer Experience Matrix.
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