Tech analysis firm Forrester has agreed to buy B2B advisory SiriusDecisions for $245 million. Forrester says the deal doubles its potential market by adding operational expertise to Forrester’s strategic consulting. Sirius is expected to add approximately $100 million revenue in 2019, giving the deal a 2.5x revenue multiple. It’s a ratio similar to Forrester’s own $820 million market capitalization on about $340 million revenue.
Meanwhile, $4 billion printing company Quad/Graphics continued its move towards integrated marketing services by purchasing creative agency Periscope for $132.5 million. Quad had already purchased digital marketing agency Rise Interactive and marketing services company Ivie & Associates. Quad’s market cap is almost identical to Forrester’s, at $830 million, or just over 0.2x revenue.
More turmoil: Alliance Data announced it is seeking “strategic alternatives”, including a sale, for its $2.2 billion Epsilon marketing and data subsidiary. Alliance Data is approaching $8 billion revenue with a market cap of $10.6 billion or 1.3x revenue.
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