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December 13, 2016

Pyze Mobile Marketing Adds Channels; Inovvo Mobile Analytics Adds Cloud Version; Visual IQ Attribution Adds Agency Partners

Pyze Extends User Marketing to Web and Native Apps and Email and Text Messages


Pyze launched in March with a platform to gather mobile app user behaviors and apply them to push and in-app marketing campaigns.  The company just released its 2.0 version which can also take data from Web, SaaS, and native apps and deliver messages through email, SMS, and MMS.  Messages can be triggered by user behaviors and can be personalized based on behaviors, usage, preferences, and social connections.  Pricing starts at $99 per month with a free version that only does analytics.

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Inovvo Adds a Cloud-Based Version of Its Mobile Analytics System


Inovvo lets telecom operators collect and analyze wireless network and subscriber data to find insights, build profiles, and create segments.  Marketing campaigns and other applications happen outside the system.  Inovvo has just added a cloud-based version of its product. 

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Visual IQ Launches Agency Alliance Program

Visual IQ

Visual IQ ingests Web and offline audiences, builds individual-level contact histories, and uses them for marketing attribution and media optimization.  It announced that four marketing agencies (360i, KBS, MullenLowe Mediahub and The Media Kitchen) have become its first certified alliance partners.  The system can generate optimized media plans but not individual-level segments.

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