Neustar leveraged a business in telephone number management to become a major identity and marketing data provider. Now the company is being acquired by a private investment group for $33.50 per share in cash, a value of approximately $2.9 billion. Private equity firms have recently been the most active buyers of marketing technology, as public markets reduce their valuations and strategic buyers seem to be satisfied with their current holdings.
Conversica provides artificial-intelligence-powered sales assistants that converse with prospects on routine matters like setting up appointments, so human sales people can do more important things. They don’t call themselves a chatbot so I guess I shouldn’t either. The company just raised $34 million, bringing its total funding since 2013 to $56 million.
OwnerIQ helps companies share their own (first party) customer data with each other, thereby creating second party data that can be used to target digital advertising. The comany just closed $6 million in funding and may take more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.