Interactive Advertising Bureau
You probably weren’t worried about running out of places to advertise. But in case you were, here's some good news: the Interactive Advertising Bureau (IAB) found that 62% of U.S. adults already own an Internet-connected device and 65% of owners are willing to receive ads on those devices. The most popular devices were connected or smart TVs or streaming devices, owned by 47%. These were trailed by wearable health trackers (24%), Internet-enabled home control devices (17%), connected cars (16%), and smart watches (13%). Needless to say, advertising on those devices will be driven by customer data. Even more needless to say, advertising on those devices is inevitable.