Customer success system vendor Gainsight has added a platform to support product managers. Features include product analytics, customer feedback reporting, personalized experiences, and key performance indicators. Gainsight calls its system a Product Experience Platform, which would yield the cheerful acronym of PEP.
Databricks doesn’t have a snappy acronym but they’ve eased the pain with a $250 million Series E to grow their data analytics business. Databricks is a primary contributor to the open source Apache Spark analytics engine. Its revenue, now over $100 million, comes from a Spark-based Unified Analytics platform that simplifies preparation of analytical data and creation of machine learning models. They are not as customer-focused as a CDP but there’s surely some overlap.
Speaking of unrelated, Digiday reports that online furniture retailer Wayfair is emulating Amazon by selling product ads on its site. But while Amazon had nearly $2.5 billion in ad revenue in Q3 2018, Wayfair had under $13 million.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.