CDP Daily

News and opinions about customer data management

February 8, 2019

Oracle Marketing Cloud Adds Swrve for Mobile Messages

Oracle Marketing Cloud Adds Swrve for Mobile Messages

Globe Newswire

Oracle has improved its mobile marketing abilities by integrating with Swrve, a mobile-oriented customer engagement platform. Swrve gathers real-time data from multiple sources and sends behavior-triggered messages on mobile apps. The integration will enable build Swrve messages into Oracle Eloqua customer journeys.

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Ogury Announces $21 Million Series C for Behavior-Based Mobile Ads

PR Newswire

Next, we have a report that Ogury has raised $21 million in Series C funding. Ogury partners with mobile apps (Android only) to build anonymous individual-level behavioral profiles with “every app or website the user uses or visits the entire day on their mobile device.” Somehow I doubt the consent language is worded quite so directly. Ogury then targets recommendation-style ads based on the profiles. The $21 million was actually raised last year but just announced, and it’s not news until someone learns about it, right?

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Aprimo and Episerver Form Strategic Partnership

Aprimo

You may have thought today’s theme was mobile, but it’s really partnerships. Ha! We’ll finish news that marketing management platform Aprimo and digital experience platform Episerver are working together. The alliance lets Episerver users apply of Aprimo’s digital asset management and marketing resource management functions to unify content management and campaign planning. Interestingly, Episerver and Aprimo are both owned by different private equity investors.

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