Walmart has been doing all sorts interesting things to counter the advances of Amazon. Here’s the latest: purchase of natural language processing specialist Aspectiva, which analyzes customer reviews and uses the result to fine-tune ecommerce search results. The result is higher conversion rates.
Berlin-based zenloop also uses machine learning to understand customer feedback, although its more along the lines of using Net Promoter Score feedback to identify actions that will reduce customer churn. They just raised $6 million, their first public funding.
Want still more feedback? InMoment creates a unified view with survey, panel, and review feedback from customers and employees. They just added Market Experience Cloud, which adds information such as campaign results, product performance, and competitive activities.
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