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December 21, 2016

More Money for Dynamic Yield Personalization and Ditto Labs Photo Tagging; More Location Marketing Technologies for Purple Deck

Dynamic Yield Raises $22M More for Online Personalization

Tech Crunch

Multi-channel personalization and recommendation vendor Dynamic Yield has raised $22 million in new funding, bringing its total to more than $36 million.  The system integrates with Web sites, mobile apps, email, and advertising channels.   Yes, it supports it all by building a unified customer view.

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Vision-as-a-Service Vendor Ditto Labs Announces Series C Round

PR Web

Ditto Labs provides a “vision as a service” API to tag photos with not just products and brand logos, but subjective things like sentiment and demographic profiles.  This makes social media photos vastly more useful for marketing.  They just announced a Series C investment round led by Red Fort Capital but didn't say how much.

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Purple Deck Adds Location-Based Marketing for Small Businesses

PR Web

Purple Deck Media provides small business marketers with mobile apps and content management.  It has just added beacons and geofencing.   What’s interesting here is they’re making advanced features available to small companies. 

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