We have a cluster of in-store marketing items today. UPshow lets places like bars, health clubs and restaurants push ads and interactive content to TVs and customer smartphones. They’ve just raised a $6 million Series A.
S4M sells mobile ads priced on incremental store visits, calculated with a mobile tracking app that compares behaviors of consumers exposed to an ad with those who were not exposed. They’ve just launched a new format that features proximity-based push notifications.
Finally, India-based Affle has purchased Singapore-based Shoffr, which exposes retail inventories to mobile apps or Web sites. Affle sells a customer engagement platform used mostly to serve mobile ads.
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