March 20, 2019

Oracle Adds Integration Among Marketing Cloud Products

Oracle Adds Integration Among Marketing Cloud Products

Oracle

Oracle is improving integration between components of its marketing cloud. Announcements at its Modern Customer Experience conference include new integrations of Eloqua marketing automation with Infinity Web analytics, Data Cloud audience management and Data Fox compiled data; integration of Responsys email with Web personalization, and real-time triggers in Infinity.

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Marketing Evolution Adds $26.1 Million Funding For Marketing Measurement

Marketing Evolution

Marketing measurement specialist Marketing Evolution has closed a $26.1 million funding round, bringing total funding to $50.7 million. Marketing Evolution assembles customer and campaign data to estimate marketing program results and recommend optimal budget allocations.

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Okta Buys Azuqua to Simplify Identity Management

Okta

Sticking with business news, identity management vendor Okta has acquired workflow vendor Azuqua. TechCrunch reported the price at $52.5 million. Azuqua will make it easier for Okta clients to build applications that span systems without requiring employees and customers to log in more than once.

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