March 21, 2019

Domo Offers Email Campaign Management

Domo Offers Email Campaign Management

Domo

Business intelligence vendor Domo has continued its extension beyond reporting with Campaigns, which can generate real-time event-triggered email marketing messages. Domo says that Campaigns can replace marketing automation for most types of email campaigns. Other marketing applications will follow.

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TV and Digital Ads Have Similar Viewabilty Rates: IPG Media Lab

IPG Media Lab

Viewability issues with online advertising get all the (bad) attention but viewability is equally problematic in television, according to a study by IPG Media Lab. Just 71% of TV ads were viewable – in the sense of having humans in the room watching – which is barely different from the 69% of online ads that were viewable due to fraud and other problems.

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Ads.Txt Cuts Digital Ad Fraud 23%: Pixalate Report

Pixalate

Fraud prevention firm Pixalate took a closer look at digital ad fraud and found 21% of online ads were fraudulent in the fourth quarter of 2018. This was 17% higher the previous quarter, which Pixalate attributed to higher ad volumes make it easier for fraud to slip by undetected. One piece of good news: Websites using ads.txt to verify placements had 23% less invalid traffic than sites that did not.

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